Frölunda torg - Christmas campaign
photography & film
This year’s holiday campaign for Frölunda Torg celebrates the true essence of Christmas at home—slightly chaotic, not always going as planned, but utterly wonderful nonetheless. Through my photography and filmmaking, I aimed to capture the warmth, spontaneity, and charm of these imperfect yet magical moments.
The campaign has been featured across the city and on social media, spreading festive cheer in its uniquely relatable way.
Agency: Dear Friends
Art Director: Charlotte Liljesand
Copywriter: Sandra Bondesson
Photographer & DOP: Annie Hyrefeldt
Producer: Hanna Paulsen
Gaffer: Happy Mohammad Tellawi
Rental: Storyline
Production Assistant: Cornelia Engholm
The purpose of the videos is to feel natural and relatable, capturing everyday moments as if filmed by another person in the room. The casual, handheld style gives a sense of authenticity and spontaneity, making the scenes feel more immediate and present.
